Reconnecting with Your Old Contacts Makes Good Sense
Why Circling Back to Your Old Contacts May Give You Your Best ROI It seems like when the topic of sales and business development comes up everyone is always talking about their prospect lists and how they are gathering new names to add to their list. Too rarely does anyone talk about how a segment […]
Why Being Different is Better than Being Better
When someone tells you, “Our product is better than what you are currently using,” what do you think? Do you get excited, lean forward, and say, “Tell me more!” Or are you guarded and skeptical, because, well, you’ve heard that line a million times? The truth is that most of us can tell when we […]