Celebrating Women’s Small Business Month with Stark Client Sandra Joseph
We had the pleasure of interviewing Sandra Joseph, the founder of Longevity Care. Let’s dive into her remarkable journey of entrepreneurship in the healthcare industry. Introducing Longevity Care & Founder Sandra Joseph Sandra Joseph is a registered nurse who graduated from Quinnipiac College in 1995. Following several years at Yale University, Sandra was interested in […]
Staying Fit at Your Desk
Many working professionals find their fitness time occurs before or after the workday. But they’re missing the opportunity to improve physical activity during their workday beyond walking from their desk to the conference room, staff break room, or out to lunch. It’s too many hours to be so sedentary, however it’s a fact of life […]
Getting Ready for the Week Ahead
Do you find the transition from Sunday to Monday very tough? It doesn’t necessarily mean that you dislike what you do, but rather that Monday morning comes about too soon. It doesn’t have to be that way. Regardless of your position, there are several things that you can do to ease yourself into the workweek […]
Home Offices: The Good, Bad and Ugly
Yes, the business world has changed and many have discovered the perks of a home office! Commute time? Just count the number of steps between your bedroom and “Corporate Headquarters.” Work-appropriate attire? Not even sure what that may mean. And you won’t even mind a little water cooler talk when your pets are involved! But […]
Are You Sharing Your Business Secrets in Starbucks?
Espresso machines whirring and baristas shouting coffee orders, the hum of people talking and all of this to the background music that is a signature of the Starbucks experience. While they offer a great environment to pass some time with a friend or simply catch up on emails using their free WIFI, it’s not usually […]
Marketing is Not a One-Time Event
Developing an integrated, ongoing marketing program is a challenge for companies of all sizes. Larger companies typically have a whole department or ad agency devoted to marketing, and smaller ones may just have a handful of staff loosely involved with marketing… or maybe, just the principal. No matter the staffing levels, the need for consistent […]
Why Being Different is Better than Being Better
When someone tells you, “Our product is better than what you are currently using,” what do you think? Do you get excited, lean forward, and say, “Tell me more!” Or are you guarded and skeptical, because, well, you’ve heard that line a million times? The truth is that most of us can tell when we […]
Build Your Business With an Informal Board of Advisors
Running a small business can be difficult. Some efficiencies will hinge on the fundamental work of specialized “subject-matter” staff or outside professionals, for example accountants to oversee finances and lawyers to oversee contracts. But you are still left with “mission critical” duties that will drive overall success. It is important not to fall into the […]
Business Email: Five Rules to Help Avoid Email Disasters
How many business emails do you get each day? 50, 100, more? For many of us it seems as if there is no end to the incessant onslaught of email that comes to our mailboxes 24/7. We complain but there is no stopping it and that’s because email is incredibly convenient. We can connect with […]
When the Going Gets Tough, the Tough Start Selling
Pop quiz: Your business activity isn’t what it should be to start the year and revenues are down. What do you do? A) Hide in your office and worry incessantlyB) Stay the course and assume things will improve on their ownC) Fire some “underperforming” members of your staffD) Begin to proactively sell, market, and network […]
Show Them the Love!
February 14th is Valentine’s Day and the big brands and retailers are all vying for your attention. For many consumers, attempts by these businesses to get them to remember the date is successful; just observe the long lines at florists and candy purveyors. But what about for businesses? Surely we don’t shower our clients with flowers […]
Tips to Ensure You Meet Your Goals in 2023
It’s January and many of us have set some ambitious goals for the New Year that lies ahead, and given that the year is new, you certainly have a good shot at accomplishing them! Here are three things you can do right NOW to help to ensure you meet your goals: Record your goals and […]