THE IMPORTANCE OF A FIRST IMPRESSION: Haven’t You Outgrown The Coffee Shop?


Stark Office Suites

You’re self-employed, running your business from home, and you’ve piqued the interest of a large prospect. THE GOOD NEWS: Their VP is in town and has agreed to a face-to-face meeting to hear more about you and your services. THE BAD NEWS: Since their office is an hour away, he’ll just come to you. UH OH! As you envision this gentleman politely stepping over Legos and being tackled by your overly exuberant Retriever, you scramble for another plan. This could be your breakthrough moment…think you can you pull it off in a Starbucks?


While you’re giving your best pitch as to why you’re the right choice to meet his company’s needs, your prospect is distractedly wondering….
(a) Why are we meeting in Starbucks? Doesn’t she have an office?
(b) Did she say “increase revenue” or “I think I love you”? The music is so loud I can’t hear myself think.
(c) Is that baby in the next booth with the jelly-covered hands going to touch my new suit?


You can tell his mind is wandering and you’re wishing you had a better option for a place to meet, but it’s too late. You don’t get a second chance to make a first impression. That prospect, either consciously or unconsciously, has made a judgment about your professionalism and competence based on his first impression of you. Is this business reliable? Will their services be as good as a competitor’s?


The value of a professional first impression can never be overstated. From the moment a poised receptionist greets your prospect and offers him a seat in the well-appointed reception area as she alerts you to his arrival, to the focus-inducing calm of a state-of-the-art conference room, there are no distractions. You’ve set the stage. This moment is about you and your prospect – his needs and your work product.


Wish you could bottle that moment and have it available wherever your business needs take you? You can! Stark Office Suites has locations throughout Westchester and Fairfield Counties and in New York City, convenient to Grand Central Station. You don’t need to be a Fortune 500 Company to have access to a conference room in Greenwich on Tuesday and Rye Brook on Thursday.


Leave Starbucks to the stroller set and take your business to the next level with the tools offered by Stark Office Suites, including premium turn-key office suites, conference rooms, receptionists, a professional address and telephone number. Whether you’re an entrepreneur or established professional, learn more about our full-time and virtual office services.


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